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Hello, cybersecurity enthusiasts! Brian Ahern, CEO of CyberMaxx, here with another roundup of my most recent LinkedIn content.
Over the last week, I’ve shared news and insights within the cybersecurity and startup world to help you stay resilient against the industry’s challenges. To make it easy for our valued customers, partners, and other stakeholders, we’ve provided a one-stop shop to access some of this valuable educational information in a blog post.
So, without further ado, here’s a summary of each article, plus links to access the full LinkedIn posts.
Building a Security Company? Be Specific on Your Ideal Customer Profile.
In my July 12th article, I open with a common challenge most cybersecurity startups encounter: Trying to apply their solutions to a broad market spectrum. While a customer profile that meets a wide range of criteria can help scale early on, it’s best for the long term to spend time carefully constructing a detailed, narrowed-down ideal customer profile (ICP).
I then transition into the reasons why startups should invest in a well-defined ICP: It improves product/service development, lets you optimize sales and marketing resources more effectively, helps improve customer communication, produces a competitive advantage through differentiation and market expertise, and better for revenue growth, boosts customer retention, and lets you develop more strategic partnerships.
Check out the full LinkedIn article here.
Embracing Grit, Patience, & Tenacity in Growth Stage Companies
In my short LinkedIn article on July 10th, I point out how startups and growth-stage companies, regardless of industry, are filled with challenges and setbacks. And that the difference between failure and success comes down to three traits that founders, leaders, and their employees need: Grit, Patience, and Tenacity.
Then, taking my experience leading three startups and growth-stage companies to success, I carefully defined each of the three traits and how they support company and personal growth.
I finally close by highlighting that these qualities are crucial for overcoming obstacles, fostering resilience, perseverance, and achieving business success.
Check out how I define each trait in the full LinkedIn article here.
Cryptocurrency Accelerated Ransomware
On July 9th, I published a LinkedIn article on a topic not often covered in the cybersecurity space: The history of ransomware. More specifically, I highlighted how cryptocurrencies have propped up cyber criminals to deliver ransomware more frequently and effectively because they’re easy to access and virtually untraceable.
I then provide a brief overview of the history of ransomware attacks, starting in 1989, when the first known ransomware attack was delivered, and continuing through the present day, when the ransomware-as-a-service (RaaS) model has been adopted to evade detection and maximize payments.
In my final thoughts, I explain how ransomware has evolved from simple encryption attacks to highly sophisticated threats that aim to harm organizations financially and reputationally. The ongoing battle requires a multi-faceted, layered approach to security defenses, employee training, incident response planning, cooperation, and intel sharing throughout the cybercrime industry.
Check out the complete history of ransomware in my full LinkedIn article here.